NELARide
The project
One company.
Multiple experiences.
NELARide operates across a public website and separate Rider and Driver apps. My work began with the website redesign and expanded into helping establish a more consistent design language across the platform.
- Website
- Visual redesign
- Rider app
- User experience
- Driver app
- User experience
Website & system
From website to
visual system.
The website redesign became the foundation for a shared visual system across the Rider and Driver apps, bringing clearer hierarchy, consistent patterns, and a more cohesive NELARide experience.
View live siteFrom guidelines to experience
Consistency shows
up in the details.
The Activity screen is one example of how the updated visual language improved hierarchy, clarity, and consistency within the Rider app.
The outcome
Different journeys.
The same visual language.
The website, Rider app, and Driver app serve different needs, but share a consistent visual foundation. My work grew from redesigning the public website to helping establish clearer guidance for future design decisions and a more cohesive experience for both riders and drivers.